Course Summary

In the modern competitive industry, marketing is a key element for international organizations.

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Language
English/Spanish
Credits
60 Credits
Modality
100% online / hybrid

Course Description

At SIU, the marketing program blends  human, social, and natural sciences with business to propose a unique educational model.

The students will acquire the knowledge to understand the modern market and the needs of its consumers to develop basic products, prices and promotion management.

What will you learn?

Markets Basic

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In order to improve the productivity of corporation, the rules of the game must be learned. At SIU, the students will have all the knowledge and tools at their disposal to master the market.

Financial Knowlege

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The basis for education at SIU are the financial knowledge and practices that are required in the industry. With the specialized coursework the student will have the tools and skills to approach the field as a professional.

Efficient Leadership

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The students at SIU are trained to be not only professionals, but leaders as well. Every organization needs a leader to communicate efficiently with the work team to improve organization professionally and socially.

Networking

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A professional network is the solid foundation for modern business. In the program the student will develop the skills to establish and enhance a network to grow both personally and professionally.

Course Objectives

The graduates of the program will perform as a nexus between the modern market and their organization.

The graduates will be able to respond to the market through meaningful services and products.

Courses

English Composition I

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3 Credits
Pre-requisit:
None
In this course students will learn how to write clear, correct and effectively. The purpose of this course is to teach students the use of grammar and organizational skills to write an effective essay. Students write frequently both in and out of class.

Introduction to Public Speaking

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3 Credits
Pre-requisit:
None
The students will learn effective ways to communicate their ideas in different types of public settings. Students are expected to participate in debates, group presentations and persuasive speech. This class will provide the knowledge for effective communication and effective ways to organize a message.

Environmental Science

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3 Credits
Pre-requisit:
None
The purpose of this course is to provide students with the scientific principles, concepts, and methodologies to understand the interrelationships of the natural world, to identify and analyze environmental problems both natural and human-made, and to evaluate the risks associated with these problems and examine alternative solutions for resolving and/or preventing them

College Algebra

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3 Credits
Pre-requisit:
None
The purpose of this course is to provide students with critical thinking skills and the ability to solve mathematical functions. Topics will include: Polynomial functions, Rational functions, Exponential functions, Logarithmic functions and linear systems. Students are expected to engage in an active discovery of mathematical concepts.

Introduction to Ethics

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3 Credits
Pre-requisit:
None
The purpose of this course is to provide students with a clear definition of Ethics and the nature of morality. Ethics will be analyzed from different points of view this includes; cultural, socio-economic and religious influence. The students will investigate how Ethics influence one’s ability to judge and make decisions.

English Composition II

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3 Credits
Pre-requisit:
English Composition I
This course is a continuation of English composition 1001. Students will review and reinforce How to write effective essays that keeps the audience interested. In addition, students will learn new techniques to write analytical essays.

Western Civilization I

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3 Credits
Pre-requisit:
None
The purpose of this course is to analyze the main events in human civilization from ancient times to modern times. Students will be able to understand the relationship between the past and the present. Students are expected to analyze the way Western society has change over time and how major events and ideas shaped our society. Geography, religions, customs, wars and ideologies are examined in order to understand Western civilization.

General Biology

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3 Credits
Pre-requisit:
None
The purpose of this course is to provide students with the basic knowledge in Biology; topics will include: cell structure and function, evolution, genetics and ecology. The students are expected to use the scientific method of thinking to analyze and relate concepts to the environment.

Total Wellness

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3 Credits
Pre-requisit:
None
The purpose of this class is to provide students with the knowledge and awareness to live a balance life. Wellness is analyzed from different points of view including, physical, emotional, mental and environmental. The students will be expected to think critical and analytical providing feedbacks to the issues presented in class. In addition students will analyze their lifestyles, families and environment in order to create a plan to life a total wellness life style.

Statistics

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3 Credits
Pre-requisit:
None
The purpose of this course is to provide the students with the knowledge to make intelligent judgments and informed decisions by interpreting statistics and analyzing data. Among the topics studied are: collecting data, descriptive methods, probability material and inferential techniques.

American Literature

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3 Credits
Pre-requisit:
English Composition II
This course covers major writers, genres and themes in American Literature from 1900 to the present. This includes fiction, poetry and drama. In addition, students will analyze the social, political and cultural context in which each writing work takes place.

Principles of Macroeconomics

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3 Credits
Pre-requisit:
None
The purpose of this course is to study production, employment, prices, the aggregate expenditures and the aggregate levels of economic activity. Students are expected to analyze monetary and fiscal policies with respect to unemployment and inflation.

Introduction to Business

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3 Credits
Pre-requisit:
None
The purpose of this course is to provide a student with the introductory knowledge in Business and the role it plays in today’s economy. Among the topics studied are: finance, personnel, management and marketing. Students are expected to keep themselves informed and up today with local and global economic news.

Principles of Accounting I

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3 Credits
Pre-requisit:
None
This course is an introduction to accounting and its basic concepts. Students will learn how to record, understand and review financial transactions. Among the topics studied we have: financial statements, information system, accrual accounting, sales and receivables and operating assets.

Principles of Marketing

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3 Credits
Pre-requisit:
None
In this course we will study marketing concepts and principles and their practical application. Students will examine risks and challenges marketers encounter in the process of establishing their competitive edge. Subject matter includes economics, marketing foundations that place emphasis on selling, promotion, product and service management, pricing and distribution.

Principles of Microeconomics

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3 Credits
Pre-requisit:
None
The purpose of this course is to study the different economic models, the relationship between consumers, firms and markets. In addition, the students will understand how the government regulates the economy and how it intervenes in the market

International Marketing

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3 Credits
Pre-requisit:
English Composition 1
This course will provide an overview of the unique aspects of marketing in the international business environment and provide the structure upon which the multinational marketing management can be based. Emphasis will be placed on the role of the international marketing manager in the expansion of marketing strategies for a variety of markets in diverse cultural, political and economic situations. Areas of focus will include the decision making process in the areas of foreign market analysis, target identification, product planning, promotion and channels of distribution.

Advertising

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3 Credits
Pre-requisit:
None
The purpose of this course is to provide students with the knowledge in advertisement and its key components. Students will be able to describe the roles functions and types of advertising as well as the planning and strategy behind it. Among the topics studied we have: strategic research in advertising, advertising strategy, public relations, and regulations of advertising and advertising’s role in marketing.

Business Management and Consumer Behavior Analysis

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3 Credits
Pre-requisit:
None
3 credits, Pre-requisite: None, This course will prepare students to apply economic theory techniques into the real world, as well as become effective consumer sales managers. Among the topics studied we have: achieving sustainability, decision making, demand analysis, production and cost, business risk assessment and monopolistic competition.

Marketing Management

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3 Credits
Pre-requisit:
None
This course will prepare students to become effective marketing managers, to think analytically and to be able to make better decisions. Among the topics studied we have: Economics and management, efficiency, organization of the firm, seeking and sustaining competitive advantage and demand and revenue management.
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